You think owning a business is easy? Try running it!
Running a business is not a walk in the park. There are so many elements of a business that business owners need to look after. Yes, the quality of the products and services are one thing. But there are other essential elements including but not limited to the ff: client relationships, key business processes, resources (e.g. suppliers), cost structures, marketing, COMMUNICATION. There’s a lot more to it than what people realize.
Successful businesses know the value of communication. As we all know, communication is not just about what is spoken or what is written. It is also about what is felt and what is seen. Your branding is one of the most important elements of your business. Having a strong cohesive brand identity ensures your business is recognizable, consistent, and trustworthy.
What is your business communicating without anyone saying a word?
Just look at the most recognized brands in the world. Apple, for example, uses the same logo across all their products. Their packaging is consistent. Doesn’t matter where you are, their stores look all the same. Simple and Luxurious.
As a business owner, you don’t want to confuse your clients. You want to be remembered. How can they remember you if you can’t use your logo consistently?
What do you have to do to have a cohesive brand? First of all, Do not mess with your logo!
I know I’m in my mid-20s. Some would say I haven’t seen much or I don’t have much experience. What I have seen enough is too many businesses messing with their logo. Branding is one of the overlooked things, especially for small businesses. Changing the elements of your logo makes your brand look unprofessional and weak. Confused clients and prospects do not lead to a good return on your investment.
But hey, let’s grow together. Here are basic things you need to know before you decide to touch your logo.
Important logo file formats
– It is very important to have the right file to use for a specific purpose – like a business card or a t-shirt or the web.
– used for printing and editing purposes. It can be opened with design software like Adobe Illustrator. Here are the files to give your designer or if you are sending your logo to be printed on marketing materials.
- PDF(.pdf) – can be opened with your browser
– for digital purposes. made with pixels. loses quality when scaled.
- PNG(.png) – PNGs can have a transparent background. Can be used for watermarks.
- JPEG(.jpeg, .jpg) – often used for photographs
How not to mess with your logo
1. Do not stretch it and mess with the proportions
2. Use a logo in a .jpeg format over an image
3. Do not use colours that are not part of your brand’s palette
4. Tilt it
5. Use it on top of a busy background
There are many more other ways you shouldn’t mess with your logo. But here’s a good start. Find yourself a good designer and trust them. If you want your business to grow, you need to look after the essentials.
Featured Photo by Gabriel Beaudry on Unsplash